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Capability 03 — Customer Acquisition

From the right audience to qualified sales opportunities.

End-to-end acquisition systems — intent targeting, lead qualification, CRM routing and nurture — so sales teams spend time on opportunities that are ready to move.

Lead generationFunnelsCRM integration

The business challenge

Plenty of leads, too few opportunities

High enquiry volume hides low quality. Slow follow-up and manual hand-offs mean good leads go cold.

01

Low lead quality

Campaigns attract enquiries that sales cannot convert.

02

Slow follow-up

Leads wait in inboxes and spreadsheets.

03

No visibility

It is unclear which sources produce real opportunities.

What we deliver

Customer Acquisition, end to end.

01

Intent targeting

Reach buyers showing active search and engagement signals.

02

Landing pages & funnels

Focused journeys that turn interest into enquiries.

03

Lead qualification

Scoring and filters before leads reach sales.

04

CRM routing

Automatic assignment to the right owner with full context.

05

Nurture journeys

Email and WhatsApp follow-ups that keep leads warm.

06

Pipeline reporting

Source-to-opportunity visibility for marketing and sales.

Our approach

How we typically work.

An illustrative approach. Every engagement is scoped to the business.

01

Audience

Define segments and accounts worth reaching.

02

Intent

Reach buyers with active intent.

03

Lead

Capture enquiries through focused pages and forms.

04

Qualification

Score and filter leads before sales.

05

Nurture

Follow up through CRM, email and WhatsApp.

06

Opportunity

Hand over qualified, context-rich opportunities.

Acquisition in practice

Every lead captured, scored and assigned.

01  Capture

Leads from ads, forms and WhatsApp arrive in one place.

02  Score & assign

Rules score leads and route them to the right owner.

03  Follow up

Automated follow-ups start before a rep logs in.

MizUp CRM — sales pipeline

Example of lead capture, scoring and assignment, shown in MizUp CRM (mizup.app).

FAQ

Questions we are often asked.

Targeting, landing pages, lead capture, qualification, CRM routing, nurture journeys and reporting — scoped to your sales process.

In most cases, yes. We connect forms, ads and WhatsApp to the CRM you use, or recommend MizUp CRM where it fits.

Yes. WhatsApp and email follow-ups can start automatically on real events and stop when a lead replies.

Together with your sales team — using criteria such as need, budget, location and timeline — and we report against that definition.

Start a conversation

Let’s talk about customer acquisition.

Tell us where you want to go. We’ll help identify the capabilities and systems needed to move forward.